Brand Theme / Guidelines
True Honey Teas
Brand Guidelines Document
1. Brand Overview
Mission Statement:
To provide all-natural honey-infused teas, using some of the rarest botanicals from around the world with unique tastes and medicinal benefits. The highest quality product at affordable prices in a convenient package.
Brand Essence:
"How Tea Is Supposed to Bee"
Core Values:
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Simplicity and purity of ingredients
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Family-owned and operated integrity
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Wellness through nature
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Convenience without compromise
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Warmth, honesty, and comfort
Tone of Voice:
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Playful, cozy, and sincere
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Wholesome and welcoming
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Informative but friendly
2. Logo Usage
Primary Logo:
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True Honey Teas logo with bee and leaf motif.
Clear Space:
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Leave sufficient space around the logo to avoid visual clutter.
Don’ts:
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Don’t stretch, recolor, or rotate the logo.
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Avoid placing the logo over busy backgrounds.
3. Color Palette
Primary Colors:
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Honey Gold: #F5B700
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Warm Brown: #7A542E
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Soft Cream: #FFF6E5
Accent Colors:
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Herbal Green: #A5BE00
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Peachy Blush: #F2A65A
4. Typography
Primary Font:
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Headlines: Playfair Display (serif, elegant yet friendly)
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Body: Lato or Open Sans (clean, readable)
Hierarchy:
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H1: 32pt, Bold
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H2: 24pt, Semi-Bold
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Body Text: 14-16pt, Regular
5. Imagery Style
Photography Style:
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Warm, natural lighting
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Cozy kitchen scenes, tea being poured, honey melting
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Close-ups of real ingredients
Visual Do’s:
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Use neutral or wooden backgrounds
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Showcase tea bags, honey granules, and real fruit/herbs
Visual Don’ts:
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Avoid synthetic or overly processed backgrounds
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No generic or stocky visuals
6. Messaging Examples
Taglines:
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"How Tea Is Supposed to Bee"
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"Oh honey, we have the perfect tea for you"
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"Tea with honey already inside. Simple & Sweet."
Sample Caption: "Craving calm in a cup? Our Blueberry Rooibos is packed with real honey granules and zero caffeine. Sip easy, sweet friend. #TrueHoneyTeas"
Hashtags: #TrueHoneyTeas #TeaWithHoneyInside #HowTeaIsSupposedToBee #NaturalTea #TeaTime #HoneyLovers
7. Product Placement
Showcase Ideas:
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Flat lays with open tea bags & visible granules
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Lifestyle shots with mugs, cozy blankets, and smiles
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Tea served hot and iced
8. Social Media Guidelines
Handles:
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Instagram: @truehoneyteas
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Facebook: @truehoneyteas
Voice:
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Conversational, cozy, witty
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Use of bee-related puns encouraged (but not overdone)
Emojis:
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🐝 ☕️ 🌿 🍯 💖
9. Contact Info
Media & Collabs: Email: hello@truehoneyteas.com
Website: www.truehoneyteas.com